Our Florida shop
A proper greengrocer, stocked with produce bought at the market that morning.
- Seasonal fruit and vegetables
- Potatoes, onions and kitchen basics
- Fresh herbs, salads and greens
Florida · Johannesburg
Fresh from the market, every morning.
The Produce Co. is a fruit and veg shop in Florida. Our buyers are at the Joburg Market at first light, choosing what’s in season and at its best, so it’s on our shelves the same day. We supply other shops, caterers and restaurants too.
Fresh · Quality · Value
One market run, three ways to buy
Whether you’re shopping for your family, stocking your own store or running a kitchen, you get the same morning buying and the same quality checks.
Supplying other shops
We buy at the market daily, so other shops can order from us instead of making the trip.
- Order by the box, pocket or carton
- Market-linked pricing
- Quality we’d put in our own shop
Catering & restaurants
Reliable fresh produce for kitchens, with consistent sizes and grades so the menu stays the same.
- Regular standing orders
- The grade and size your chef needs
- Advice on what’s at its best this week
How we work
We buy it ourselves, every morning
There’s no long supply chain between the farm and our shelves. We go to the Joburg Market every morning and choose what goes on our shelves ourselves.
FreshQualityValue
At the market by sunrise
Our buyers walk the floor at the Joburg Fresh Produce Market and see the stock for themselves.
Picked for quality
We check grade, ripeness and condition before we buy, and leave it behind if it isn’t right.
Bought in season
We follow the seasons, because produce in season tastes better and costs less.
On the shelf the same day
From the market to our shop, or to your door, while it’s still fresh.
Stock your shop or kitchen with us
Retailers, caterers and restaurants: tell us what you need and how often, and we’ll add it to our morning market buy.
Come and see us
Visit The Produce Co.
Drop in for the day’s freshest fruit and veg, or get in touch about supplying your business.